Competitor Price Gap Calculator
Compare your price vs up to 5 competitors: min/median/max, gap to median (€ / %) and a traffic light (±2% / 8%) — incl. cheap/mid/expensive position.
Note: results are not made indexable via URL parameters. Canonical: https://tools.snapsoft.de/en/tools/preisabstand
Who is this for?
- Sellers and pricing teams who want a quick view of whether they’re above or below the market
- Ops/category managers using simple thresholds (±2% / 8%) as guardrails
- Teams preferring robust benchmarks (median) over single price points
Price gap vs competitors: benchmark against the median
A single competitor price can be misleading (outliers, shipping conditions, promos, bundles). The median across several prices is a robust benchmark: it sits “in the middle” and is less sensitive to extremes.
Enter your price and up to 5 competitor prices. The tool calculates min/median/max, your gap to median in € and %, your position (cheap/mid/expensive) and a traffic light with fixed thresholds (±2% / 8%). Everything runs locally in your browser.
Calculator
Max 6 inputs, clear outputs. Everything runs locally in your browser.
Inputs
Max 6 core inputs — everything runs locally in your browser (no storage).
Advanced options
Result
How it works
We sort competitor prices and compute min, median and max (median = middle value; for an even count it’s the average of the two middle values).
Gap in €: Δ€ = your price − median. Gap in %: Δ% = (your price − median) / median.
Position: “mid” if |Δ%| ≤ 2%; otherwise “cheap” if your price < median, “expensive” if your price > median.
Traffic light: green if |Δ%| ≤ 2%; yellow if 2% < |Δ%| ≤ 8%; red if |Δ%| > 8%.
Quick conclusion
- Median beats single price points: a robust benchmark against outliers.
- The traffic light (±2% / 8%) gives fast orientation — but doesn’t replace Buy Box / conversion analysis.
- Next step: if “too cheap”, set guardrails; if “too expensive”, check Buy Box/conversion and your value props.
Sources & notes
Disclaimer: assumptions, fees and policies can vary and change. Always verify critical values in official sources (marketplace, supplier, payment provider).
FAQ
Why median instead of average?
The median is more robust to outliers. A single extreme price can skew the average significantly, but hardly affects the median.
Which competitor prices should I compare?
Compare apples to apples: same pack size, shipping conditions (Prime/FBM), consistent net/gross logic and ideally identical variants.
What does yellow or red mean in practice?
Yellow/red simply means: you’re far from the market median. Whether you should move depends on Buy Box, conversion, stock, branding and your margin targets.
Do you store inputs?
No. Everything runs locally in your browser.
How many competitor prices do I need at minimum?
1 price is enough to compute the gap. For a robust median, 3–5 comparison prices are much better (less outlier sensitivity).
Turn it into a repricing rule in SnapTrade
If you want to go beyond ad-hoc benchmarking and turn it into persistent pricing rules/guardrails: SnapTrade can help.