Competition & Market Tools
When the market tightens, simple metrics help: How much ad spend can you afford? What’s your real pricing headroom?
These tools give you quick orientation — they don’t replace strategy, but they help prevent common mistakes.
Tools in this category
Price Index Calculator
Compute a weighted price index vs competitors from CSV or copy/paste: index, top 5 SKUs above/below target and a traffic light within tolerance.
- 6 inputs (max 6)
- Result + recommendations
Competitor Price Gap Calculator
Compare your price vs up to 5 competitors: min/median/max, gap to median (€ / %) and a traffic light (±2% / 8%) — incl. cheap/mid/expensive position.
- 6 inputs (max 6)
- Result + recommendations
GMC Price Competitiveness Import
Import a CSV export from Google Merchant Center / BigQuery (manual) and compare your price vs benchmark/competitor price: gap% + traffic light (≤0 / 0–3% / >3%) — incl. export of a repricing candidate list.
- 6 inputs (max 6)
- Result + recommendations
Arbitrage ROI Calculator
Calculate profit per unit, ROI and optional annualized ROI for arbitrage deals — incl. total fees%, fixed costs and shipping/handling, with a 20%/10% traffic light.
- 6 inputs (max 6)
- Result + recommendations
Break-even ACoS Calculator
Calculate the maximum ad cost (ACoS) you can afford before you hit zero per unit — a guardrail for campaigns.
- 5 inputs (max 6)
- Result + recommendations
Charm Pricing Tester
Test charm pricing roundings (0.99 / 0.95 / 0.90) on a target price: rounded price, contribution €/% after rounding, and a traffic light whether the minimum contribution guardrail holds.
- 6 inputs (max 6)
- Result + recommendations