Target Selling Price Calculator (Contribution € / %)
Compute your target price (net) to hit a target contribution in € or % — incl. percentage fees, a fixed per-order fee and optional charm pricing rounding.
Note: results are not made indexable via URL parameters. Canonical: https://tools.snapsoft.de/en/tools/zielverkaufspreis
Who is this for?
- Sellers & D2C teams who need to derive a price from a concrete contribution target (€/%).
- Ops/finance teams that want fees + fixed costs to be transparent in pricing decisions.
- Teams that want to document repricing boundaries (min/max) as guardrails.
Target price: pick a price that actually hits your contribution goal
Percentage fees scale with price. If you have a concrete contribution goal (in € or %), you need a price that correctly accounts for fees and fixed costs.
Enter purchase cost, shipping/handling, platform fee %, payment fee % and an optional fixed per-order fee. Then choose your target (contribution € or %) — and you’ll get the target price (net) plus expected contribution €/% and a fee breakdown. Optionally round to charm prices (0.99 / 0.95 / 0.90).
Calculator
Max 6 inputs, clear outputs. Everything runs locally in your browser.
Inputs
Advanced options
Result
How it works
We use net price (P). Percentage fees are modeled as a share of price: (fee\% = platform + payment\).
Contribution €: (DB€ = P\cdot(1-fee\%) - (purchase + shipping + fixedFee)\). Solve for (P) with (DB€ = target\): (P = (purchase + shipping + fixedFee + target€)/(1-fee\%)\).
Contribution %: (DB\% = DB€/P\). Solve for (P) with (DB\% = target\): (P = (purchase + shipping + fixedFee)/(1-fee\% - target)\).
Optional: round up to charm prices (0.99/0.95/0.90) — which increases expected contribution.
Quick conclusion
- The target price is your guardrail: below it you won’t hit your contribution target (€/%).
- Rounding up to charm prices gives practical price points and increases expected contribution.
- Next step: set repricing min/max as rounded values and update when costs/fees change.
Sources & notes
Disclaimer: assumptions, fees and policies can vary and change. Always verify critical values in official sources (marketplace, supplier, payment provider).
FAQ
When should I use target € vs. target %?
Use € when you need an absolute contribution per order (e.g. to cover fixed costs). Use % when you want a relative margin rule (e.g. 20%).
Why does the target price jump when I enter fees?
Because percentage fees scale with price. A higher price also increases the fee block — so you need more “net after fees” to cover costs + your target contribution.
What’s the point of charm price rounding (0.99/0.95/0.90)?
It gives you realistic price points (e.g. 24.99 instead of 24.27). We intentionally round up so you still hit your target after rounding (contribution increases).
Net vs. gross — which values should I use?
This tool calculates net. The gross price (VAT 19%) is display-only. Key rule: fees and costs must be in the same system (don’t mix).
Do you store my inputs?
No. Everything runs locally in your browser.
Turn it into a repricing rule in SnapTrade
If you want to turn target prices into persistent repricing guardrails (not just one-off calculations): take a look at SnapTrade.